Quick answer: on 2 July 2026, the Tourism Ministry confirmed Morocco’s path toward 26 million tourists by 2030. By end-May 2026, arrivals were up 7%, travel receipts up 21% and classified accommodation nights up 9%. Summer 2026 contracted air capacity reached 7.74 million seats, up 13%.
What to retain
The volume signal is strong: more than 7.7 million tourists by end-May 2026, after almost 20 million visitors in 2025. The 52 new international routes opened in H1 2026 widen access.
Why it matters
Marrakech remains central, but 2030 growth needs Agadir, Rabat, Tangier, Fez, Essaouira and inland destinations to absorb more demand.
Watch points
Visitor count is not enough. Watch receipts, nights, service quality, source markets and regional capacity.
Related reading
- Morocco growth 2026: HCP figures
- Timitar Agadir 2026: programme
- Kenitra-Marrakech HSR: travel impact
Can Morocco reach 26 million tourists by 2030?
It remains the official target, but it depends on access, quality, accommodation, training and regional distribution.
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